Contact


Leading consumer brand Rexona, wanted to raise awareness of a new product

Contact Us

Rexona is a deodorant and antiperspirant brand manufactured by Unilever.

67% Users increase
53% Incremental brand awareness
54% Purchase rate after seeing message

The right message to the right audience

Challenge

  • Raise awareness of their new anti-perspirant, Rexona Clinical, targeting female runners in four Colombian cities.

Solution

  • A tailored campaign targeted at women aged 18-39 who lived or worked near a Rexona Clinical stockist, using geo-targeting to verify time spent in parks popular with runners.
  • For maximum reach, a text messages was sent that could be opened on any device. These were timed to be sent on days of the week when the parks, and the stockists, were busiest.

Results

  • 67% increase among Rexona users.
  • 53% incremental brand awareness among users of rival brands.
  • 54% of responders said they bought Rexona Clinical after seeing our message.

Reaching further with messaging

Mobile text or SMS is the world’s most acted-on medium. It cuts through more effectively than anything else. Better than letters. Better than email. Better, even, than making a call. Because people always read an SMS.

Technology Trends 2020

View Infographic

Related Products

Email Marketing

Create content and contact your customers by email. Sends massive email campaigns with attractive designs, and monitor which type of interaction is generated with users.

 Digital Marketing

Take advantage of digital marketing to promote your business in search engines, social networks and email marketing

 Marketing on Social Networks

Get the most complete and intuitive Social Marketing applications suite. Create more attractive content, contests, and promotions in your Facebook page in a simple manner and in just a few minutes.

 SMS Marketing

Communicate with your customers at low cost and easily through SMS. Control the effectiveness of your campaigns via SMS

 Domains

We have the expertise that your business needs. Promote your business online by obtaining an address for your website and email accounts with your company’s name and identity.

 Websites

A world class online presence. We provide you with the tools you need to have a website or online store or, if you prefer, our professionals will design it for you.

 Multichannel Customer Service

Surprise your customers with a unique service. Unify all your support channels and contact options with customers in a single platform.